Thanks to steady spending on infrastructure, equipment and technology — more than $660 billion since 1980 — America’s freight railroads move more freight more efficiently, safely and cleanly than ever before.
Rail suppliers help make this possible through cutting-edge technology. Yet, the public — including policymakers — still think of trains as old and outdated. You can change this perception by telling the rail tech story. Here are some tips:
Tell Your Story Everywhere
Use your website, newsletter, blog, social media, op-eds and live events to clearly and simply explain how your technology solves transportation challenges and improves the safety and efficiency of the rail network.
- Use photos and language that reinforce “technology”
- Provide a POV on industry tech
- Show the benefits of your tech and recent advances
- Promote AAR tech content
Highlight Your People
Position your employees as experts in transportation technology by highlighting their positions, backgrounds and work. Weave quotes from employees into your communications or interview employees for Q&As or articles.
Encourage your employees and partners to share the rail tech message through their own social and professional networks. Add as a call-to-action in company email blasts and/or encourage at in-person meetings.